These are just some of the comments that have been made by people about ABT's products:

"The response we have had from the delegates who played the game has been overwhelmingly positive and it turned out to be one of the highlights of the conference! They not only enjoyed taking part but we in Logistics were able to achieve our objective, in a most enjoyable fashion, of demonstrating how important supply chain planning is and, when carried out properly with clear communication, how costs can be effectively minimised. I will certainly recommend this tool to anyone in Supply Chain management or anyone who wants to understand what is involved." - Martyn Coombs, Vice President Logistics, Nycomed Amersham plc

"...people specifically commented on how much they enjoyed the interactions, which certainly reinforced learning and ensured that everyone understood who was responsible for a supply chain process. All participants found the combination of activity, presentation and commentary most stimulating.
From a personal viewpoint I had no idea how successful the game could be in terms of impact and also energy and decision making demonstrated by the participants and may I thank you for the impact you had on the day." - Sherrell Pape, Head of European Learning at Avon Cosmetics

".... physical experience is different from any lectured, or written, learning experience."
"By use of emotions such as stress, concern, and panic, and the tactile stimuli of moving and building the units, then the experience is more likely to be remembered and the lessons learnt."
"It is difficult to believe that as much could have been reproduced from a lecture of 2-3 hours duration!"
"..what is described on paper is different from what actually occurs."
"...lessons to be learnt can be easily visualised ..." - MBA Students at the London Business School